My dad bought Rolaids by the case. I remember it from when I was a kid. Boxes of them in the cabinet. He took them constantly. We all just thought that's what people did when they got heartburn. He passed in 2019 from stage IV esophageal cancer.
A few years later, my co-founder Zack and I were working together when his reflux started shaping his daily life. He's 32. He was looking for something better than the gas station playbook everyone defaults to. The more we both went deep on the research, the more we realized how much my dad probably never got told.
Reflux Shield is what we built. Clean ingredients, real mechanism, no compromises. The kind of product we wish had been on the shelf 30 years ago.